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We back everything
video.

Backlight’s award-winning video and gaming-focused SaaS solutions were built by visionaries in the creative & entertainment industries who demonstrated the ability to solve real market needs and become beloved by their customers.
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GET TO KNOW BACKLIGHT

Powerful cloud-native SaaS for creating and delivering impactful video and entertainment efficiently and at scale.

Backlight is a global media technology company that dramatically improves every stage
of the video and entertainment content lifecycle—from creation through monetization. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions.  



Backed by leading growth equity investment firm PSG, Backlight has scaled its revenue, team, and solutions rapidly by acquiring five fast-growing media technology brands: ftrack, iconik, Celtx, Zype, and Wildmoka.

Backlight Solutions

Discover tailored solutions from Backlight for your specific use case. Whether you aim to boost efficiency in screenwriting, foster collaboration during the production process, or optimize monetization through owned-and-operated channels, Backlight's versatile software solutions are here to accompany you on the journey.
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Screenwriting & Pre-Production
Craft compelling stories seamlessly with user-friendly screenwriting & pre-production tools.
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Production Tracking
Stay on top of tasks with production tracking for efficient project management.
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Media Review & Approval
Streamline workflows with media review & approval tools for hassle-free collaboration.
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Narrative Game Development
Visualize complex story structures, streamline narrative design, and deliver next-generation storytelling experiences.
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Media Asset Management & Supply Chain
Optimize content flow with media asset management & supply chain solutions.
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Live Cloud Production
Revolutionize production with live cloud production for dynamic broadcasting.
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Clipping & Social Media Distribution
Create and share highlights and clips effortlessly and maximize distribution across the social media universe.
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Channel Creation & Localization
Expand global reach through channel creation & localization capabilities.
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Web Streaming, Apps, & OTT
Engage audiences across platforms with web streaming, apps, & OTT solutions for your video content.
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Metrics by the month

13M Assets Added
5.6B API Requests Processed
3PB Streamed
153,384 Creators and Streamers Bringing their Visions to Life

Award-winning solutions

Backlight provides comprehensive software solutions spanning from pre- to post-production. Whether you need secure and efficient media management, production tracking, creative collaboration, or cloud-native solutions for OTT, monetization, and hyper-distribution, we have your back.
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ICONIK
ICONIKLearn More
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CELTX
CELTXLearn More
home-product-ftrack
FTRACK
FTRACKLearn More
home-product-review
FTRACK REVIEW
FTRACK REVIEWLearn More
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CINESYNC
CINESYNCLearn More
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BACKLIGHT GEM
BACKLIGHT GEMLearn More
home-product-livestudio
BACKLIGHT LIVE STUDIO
BACKLIGHT LIVE STUDIOLearn More
home-product-wildmoka
WILDMOKA CLIP STUDIO
WILDMOKA CLIP STUDIOLearn More
home-product-celtx-streaming-1
ZYPE STREAMING PLATFORM
ZYPE STREAMING PLATFORMLearn More
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ZYPE PLAYOUT
ZYPE PLAYOUTLearn More
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ZYPE APPS CREATOR
ZYPE APPS CREATORLearn More
Case Study

Full Throttle Content Management in the Vibrant World of Motorsport: The Goodwood Group's Journey

The Goodwood Group is accelerating toward the future of content management and distribution with the help of Backlight technology.
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BACKLIGHT IN THE NEWS

Catch up on the latest news from Backlight.
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FREE RESOURCE

2024 Media Stats

The impact of rising media consumption on media management
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Talk to us

It all begins with a conversation.
Take the next step and talk with our team to discuss your specific needs and challenges.
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