In 2019 France Televisions took a bold step by making the iconic French Tennis Open (“Roland-Garros”) tournament freely available to the public on its OTT and social channels.
This exemplifies a new era for broadcasting sports tournaments that is now truly underway. From the Olympics to international tennis tournaments, broadcasters and sports rights owners can now distribute more content and reach more people than ever before.
In today’s world, every single second of every single game or event can now be broadcast and consumed in real time, which means unlimited choice for viewers, who are no longer constrained by the broadcaster’s programming choices and, for the first time, are able to experience a major live sporting event on their own terms.
For broadcasters and advertisers, this new era also brings exciting possibilities as new monetization models and even advertising formats become possible.
Download our new case study to discover how France TV achieved jaw-dropping incremental audience numbers and a true omni-channel presence by democratizing one of France’s most beloved live sports events and providing tennis fans with the choice to watch any French Tennis Open live tennis match at any time.