Monetize your Live Video Content in 10 Easy steps (Part 1)

Do you remember the greatest moments from live TV?
Whether you associate them with the Moon landing, Princess Diana’s Wedding or the Fall of the Berlin Wall, there are certain historical milestones which will remain embedded in the memory of live broadcasting.

What makes these moments so catchy, is that they are telling a story to the viewers. And by doing so, they are luring them into the reality of a TV instant and making him a part of the happening.

Now imagine your editorial team has the right tools to turn a piece of live TV into a compelling story. Then to share with the audience in order to offer them a more immersive and personalized experience.

Unleash your Fan Engagement

Wildmoka empowers broadcasters and content owners to tell stories the right way in the right place. We enable our customers to clip the greatest moments from live TV and events as they happen, and share them across the web, mobile and social. Our automated workflow technology is capable of assembling and publishing content instantly from multiple live streams. All this while optimizing editorial effort, growing new audiences & developing innovative monetization models.

To clip or not to clip: that is the question

IP video traffic will account for 82% of all consumer Internet traffic by 2021. Click To Tweet

These figures are not a surprise, as social video generates 1200% more shares than text and images combined.It turns out that when it comes to video, size does matter, as clips up to 2 minutes long are the ones that get most engagement. That’s the reason why our main focus at Wildmoka is to enable our customers to give viewers what they really want – immediate access to the best highlights.

Become the King of the Live publishing castle

We have identified the best 10 Live video clipping & publishing features you can use to optimize editorial effort & monetize your content:

1. Closed captioning (CC)

Did you know that 85% of Facebook video is watched without audio? Click To Tweet

An editor would spend up to an hour transcribing five minutes of text. This is why we have developed a closed captioning feature which turns speech to text automatically and you can still override if any inaccuracies occur.

2. Pre-Roll Ads

A pre-roll is a commercial displayed before the video that you could use for branding purposes (brand association, engagement and intent to purchase) and also to acknowledge a sponsorship. It is the most popular type of video advertisement. The most effective pre-rolls wouldn’t last for more than 5-15 seconds.

3. Post-Roll Ads

Post-rolls are promotional videos displayed after the content. You could include them in the end of the clip to ensure the viewer is highly interested before being presented with the call-to-action.

4. Square VS. Vertical cropping

Using square video format (1:1) results in 30-35% higher video views and an 80-100% increase in engagement compared to landscape video format (16:9). So don’t hesitate to square crop your videos before posting them on social.

5. Exclusion zones

To ensure that no viewers have been lost to abandonment, you can designate unnecessary chunks of the video clip and exclude them (such as commercials during an interview).

This doesn't end here...

We will soon post more information on features you can use to master your story telling. So, don't miss our next article to discover
more ways you empower your content! Meanwhile, don't hesitate to contact us for direct insights!

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