Social videos are videos that are explicitly made for sharing. Social video can refer to a wide range of content, from an individual’s live stream to multimillion-dollar Superbowl ad. Develop, measure, and iterate on your social video strategy to stay ahead of a changing industry. Have a social-first mindset when creating your video content and incorporate automation tools to optimize resources. Don’t strive for one-size-fits-all content for use across every platform. Facebook, Instagram, YouTube, and Twitch all have their unique selling points and requirements.
Social video is growing dramatically and represents a huge opportunity. Learn about the benefits, challenges and strategies you need.