Platforms have a growing role in what and how content is produced for social video. Today, video, editorial, and marketing teams know that while content comes first, the platform is becoming a closer and closer second. In the last decade, publishers have totally reorganized their structure and budgets to expand social video teams with these platforms in mind.
Social videos are videos that are explicitly made for sharing. Social video can refer to a wide range of content, from an individual’s live stream to multimillion-dollar Superbowl ad. This blog post explains as a marketer you can hit your goals with a potent social video strategy.
Social video is growing dramatically and represents a huge opportunity. Learn about the benefits, challenges and strategies you need.