2019 has shaped up to be an exciting and pivotal year in the world of digital broadcasting. Traditional “appointment TV” is replaced with on-demand entertainment.The viewing habits of modern audiences continue to change, with immediacy, personalization and unlimited choice being all essential ingredients to win the attention of the public. From a technical perspective, content created for digital needs to be “digital-native” - compliant with a huge number of digital-specific editing and publishing rules to ensure its visibility online.
Those broadcasters who have embraced the new world order instead of fighting it, are seeing extraordinary results. Some examples from Wildmoka’s customers include:
- France Televisions scored 53M views on digital during the 2019 tennis French Open Roland-Garros - a 75% increase of views on its OTT platform vs 2018
- Six weeks later, France Televisions continued its steady progression on digital, recording a more than 100% growth of its digital audience during the Tour de France cycling competition
- BFM TV (Altice group) reached 20M views on social in just 24 hours after the Notre-Dame de Paris breaking news
- MSNBC reached 8M views in August on Twitter in just 3 days from a single video Tweet
Wildmoka started out as a powerful video clipping tool to repurpose content for social media but today it is an end-to-end production system that truly bridges the gap between the broadcast and pure digital world allowing broadcasters to create more content, create a better viewing experience, reach more people and ultimately make more money
What’s new with Wildmoka at IBC?
New: AI-based Sports Automation capabilities
Hit us up for a demo of the new automatic generation of event summaries or come and see one of the six new sports added to our automatic highlights creation engine.
New: Advanced, intrusive-less advertising capabilities
Wildmoka’s monetization capabilities continue to evolve. Editors can already create branded clips and summaries, add pre- and post-roll ads.
Now, Wildmoka’s new Dynamic Advertising Insertion (DAI) feature allows editors literally to make money at the touch of a button, by dynamically and automatically generating non-intrusive advertising during lulls in live-streaming.
New: Deeper integration of Wildmoka digital video publishing capabilities into the market-leading media platform for broadcasters
(more details to be communicated closer to the event)
Our CMO Matt Loreille explains the strategy behind these innovations:
“Wildmoka has been working very hard to build an end-to-end media platform to streamline the production and publishing of broadcast-quality digital content at scale. The platform has been widely adopted by the leading sport and news broadcasters around the world to: ingest, edit, publish and monetize live streams and short-form content to all digital channels (D2C OTT and Social Media).
One recent evolution in the media industry resides in the fact that digital and linear TV broadcasting have more and more commonalities and synergies. One domain complements the other, and many of Wildmoka’s key customers are increasingly converging their broadcast and digital units and activities. Therefore, the platform used in linear TV broadcasting needs to better communicate/interact with the digital platform, which is the reason why Wildmoka has been working to develop tighter integration with a leading media platform for broadcasters .”
Come meet the Wildmoka team at IBC 2019. 13 - 17 September 2019. Booth C32, Hall 5. We look forward to seeing you very soon!